THE RESTYLED EDITNew outfit.
New outfit.
Same good jacket.
3 ways to wear your denim.
CAMPAIGN & PROJECT STUDIO
Good style.
Measurable ideas.
The working space behind Reloomiva: original campaign concepts, the customer journey and transparent performance evidence.
Evidence, honestly labelled. Campaigns below are original mockups, not published social posts. Browser analytics reflect only this device. The example funnel is simulated. No figures represent real sales or a live social campaign.
#RELOOMIVARESTYLED
One piece. Your point of view.
TIKTOK / REEL STORYBOARD · 15 SECONDS
POV: your best outfit
isn’t brand new.
- 0–3 secondsClose-up of a well-loved jacket. On-screen hook: “Already loved. Still your vibe.”
- 3–10 secondsThree outfit changes: campus, weekend, evening. Use quick cuts and clear look labels.
- 10–15 secondsShow the under £25 edit and CTA: “Find your next favourite.”
STRATEGY INTO PRACTICE
From a first look to a favourite habit.
Reach
Instagram carousel, TikTok storyboard and search-friendly style articles.
Measure: reach, impressions, campaign visits.Act
Category filters, fit details, favourites and useful style content.
Measure: product views and saves.Convert
A clear community form and a short checkout demonstration.
Measure: signup completion and preview completion.Engage
Planned new-arrival notes, outfit prompts and community sharing.
Measure later: repeat visits and email clicks.| Stage | Customer need | Touchpoint | Next action |
|---|---|---|---|
| Awareness | Affordable outfit inspiration | Restyled campaign | Open the style guide |
| Consideration | Confidence in fit and condition | Collection and product pages | Check measurements, save a piece |
| Conversion | A simple next step | Community form / bag preview | Complete a local signup or checkout preview |
| Retention | Relevant future inspiration | Planned consent-based email | Return for the next edit |
| Advocacy | Share individual style | Planned #ReloomivaRestyled posts | Share an outfit with permission |
PERFORMANCE WORKBENCH
Where does interest become action?
Performance focus: visitors browse but do not open product details or complete signup. Test clearer sizing, visible condition notes and one strong call to action. Compare the product-view and signup steps before and after a change.
What would we test?
Hypothesis: visible fit and condition details will reduce uncertainty and increase the share of visitors opening a product and saving it.
Method: compare equally long periods using the same traffic source. Track unique visitors in a real analytics tool before interpreting conversion rates. These local counters are event totals, so they cannot establish site-wide conversion or causality.
Next integration: connect a consent-aware analytics service and a real CRM before collecting live audience or email performance. No Wix Analytics or external CRM is connected in this version.
YOUR VISUAL PORTFOLIO
Ten views to document.
Capture the actual website and your own work. The notes below guide the annotations; they are not a substitute for screenshots or proof of published campaigns.
Assessment boundary: the supplied brief specifies Wix or Canva. This version uses ChatGPT Sites at the owner’s request. The 2,500-word report, original annotated screenshots, personal reflection and AI-use declaration still need to be prepared separately. Any simulated results must remain labelled.